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Beacons

iBeacon

Macy’s begins pilot test of Apple’s iBeacon in flagship New York, San Francisco storesMacy’s begins pilot test of Apple’s iBeacon in flagship New York, San Francisco stores

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The 155-year-old department store chain has partnered with Redwood City, Calif.-based  to install iBeacons transmitters — called shopBeacons — throughout the chain’s flagship Midtown Manhattan and San Francisco locations, reports GigaOm. This technology will allow Macy’s to track shoppers’ movements throughout the stores, serving…

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